The very second the Rolex GMT-Master II with a “Pepsi” bezel on a jubilee bracelet was launched in stainless steel (or “Oystersteel,” per Rolex), the watch world collectively gasped. Years of anticipation, fueled by rumors, whispers, and fervent speculation, culminated in a single, momentous release. This article delves deep into the release date of this highly sought-after timepiece, exploring its history, desirability, and the impact it had (and continues to have) on the luxury watch market. We'll also examine related topics, including current market prices, bezel variations, and the overall allure of this iconic watch.
The Long-Awaited Return of the Steel Pepsi:
Before we pinpoint the exact release date, it's crucial to understand the context. Rolex's GMT-Master II, with its instantly recognizable bi-color bezel – typically red and blue, earning it the nickname "Pepsi" – has a rich history. Initially introduced in the 1950s, the GMT-Master was designed for pilots, allowing them to track multiple time zones simultaneously. Early models featured the iconic Pepsi bezel, but for many years, stainless steel versions with this specific bezel were largely unavailable. Rolex primarily offered the Pepsi bezel on precious metal variants (gold and platinum), making the stainless steel Pepsi a rare and highly coveted piece among collectors.
The anticipation for a stainless steel Pepsi intensified over the years. Rolex, known for its meticulous production and controlled releases, carefully curated its offerings, fueling the demand for this elusive watch. The pre-owned market saw prices skyrocket, with stainless steel Pepsi GMT-Master IIs from earlier eras fetching astronomical sums. This created a sense of exclusivity and heightened the desire for a new, readily available stainless steel version.
The Release Date and its Immediate Impact:
The Rolex Steel Pepsi GMT-Master II was officially released in 2018. While the exact date is often debated among enthusiasts, the general consensus points to a release sometime in late 2018. The announcement itself wasn't a grand, publicized event. Instead, it was a subtle yet impactful introduction, likely through authorized dealers and official Rolex channels. The news spread like wildfire through watch forums and social media, instantly capturing the attention of collectors and enthusiasts worldwide.
The impact was immediate and profound. The waitlist for the watch stretched for years, with many potential buyers facing significant delays before securing their own Steel Pepsi. This underscored the immense demand and the watch's status as a highly sought-after grail piece. The release marked a significant shift in the landscape of luxury watches, showcasing the enduring power of iconic design and the enduring appeal of Rolex.
New Rolex Pepsi for Sale:
Finding a new Rolex Steel Pepsi for sale remains a challenge. Even today, several years after its initial release, securing one through authorized dealers requires patience, persistence, and often, a relationship with a trusted retailer. The waitlists remain long, and obtaining a watch without significant delay often involves a premium over the official retail price. This emphasizes the sustained demand for this particular model.
Rolex Pepsi New Price & Rolex Pepsi Price Chart:
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